Websites for independentoptometry practices.
Reach Digital works with ProVision members to plan, design and build websites that help patients understand the practice, trust the team and take the next step.
Built around how patients choose.
A good practice website needs to do more than look current. It needs to explain the practice clearly, make services easy to understand, build trust quickly and give patients a simple path to enquire or book.
Reach Digital has worked with optometry and healthcare practices for years. For ProVision members, that experience shapes the structure, content, mobile experience, search foundations and enquiry flow of the website.
Return on investment matters. So does Return On Ideas.
- Optometry and healthcare experience
- Clearer site structure
- Mobile-first patient journeys
- Search foundations and enquiry paths
What optometrists say.
A good practice website should be easy for patients to use, clear for the team and strong enough for the practice to stand behind.
My daughter is an executive for a multinational company, based in Seattle. Her position is Global Director of Marketing and her specialty is web-based marketing.
She had a look at our website and I was expecting a blistering critique. I was delighted when the reply was: “Dad, your website is excellent. I can’t fault it or make any suggestions to improve it. The presentation is professional, it is easy to navigate and it is designed to achieve the primary outcome: to get patients to make appointments. Well done, Mauricio.”
5 STARS RATING IS NOT ENOUGH TO DO JUSTICE! Mauricio had been absolutely delightful and professional since day 1! We now have a website which is absolutely stunning and user friendly! I am also amazed by the amount of support given even after the project is completed 6 month down the track. I would absolutely give 10/10 for the service I had received and would extremely anyone who is considering getting a website done, whether new or old to give them a try! Absolutely fabulous!
“Top work, Mauricio.”
Belle Brady · Byron Bay Eyecare
“All looks fabulous. Thank you!”
Emma · Clacher & Hook Optometrists
“Thanks, it looks great!”
Laura Carson · Canterbury Eyecare
“The website has been great, thank you.”
Graeme Wulfse · My Optometrist Underwood
“Efficient as always.”
Dario Canale · Ashburton Eyecare
“I think this is a great result.”
Mark DePaola · Graham Hill Eyecare
What a practice website needs to do well.
The best practice websites are built around real patient behaviour. They help people find the right information, understand the practice and take action without friction.
Be clear on mobile
Patients often search, compare and decide from their phone. The website needs to be readable, quick to understand and easy to act on across smaller screens.
Support local search
Pages should be structured with practice name, services, location and patient intent in mind, so search engines can understand what the practice offers.
Make services easier to understand
Patients should be able to find the right service, understand what it means and know what to do next without digging through the site.
Create a clear enquiry path
The next step should be obvious. Booking, calling or starting a conversation should never feel hidden or confusing.
Historic search proof.
The previous ProVision page included Leverett & Kindler as an example of how a new practice website could support organic search over time. The website launched in April 2017 for a member with no prior online presence.
Leverett & Kindler website across devices.
Keyword standing recorded August 2019.
This is historic proof from the previous page. The keyword standing shown was recorded in August 2019 and should not be presented as a current ranking claim.
ProVision member work.
A selection of optometry websites from the previous ProVision page, kept as relationship and experience proof while the new Reach site is rebuilt.
Aaron Henry Optometry
ProVision member website
Pezzimenti Nixon
ProVision member website
Ashburton Eyecare
ProVision member website
Peninsula Eyecare
ProVision member website
PG Optometrists
ProVision member website
Eyecare Point
ProVision member website
Leverett & Kindler
ProVision member website
Caloundra Vision Optometrists
ProVision member website
Kevin Hackett Optometrist
Optometry websiteProVision website packages.
A clear starting point for ProVision members who need a professional practice website planned around mobile experience, clear services, search foundations and enquiries. Package scope can be adjusted once we understand the practice, content, booking needs and existing website setup.
ProVision Pro
For practices that need a clear, professional website with the main pages written, structured and ready to support enquiries.
$9,997 + GST
- Up to 10 website pages
- Professional copy for 5 core pages
- 1 booking request form
- Domain x 1 year + hosting x 1 year
ProVision Pro+
For practices that need a fuller website, stronger content support and room for more services, locations or resources.
$12,997 + GST
- Up to 15 website pages
- Professional copy for 10 core pages
- Blog setup with up to 5 starter posts
- Online booking request form
- Domain x 2 years + hosting x 1 year
Included in both packages
Every ProVision website includes the foundations needed to launch clearly, measure performance and hand the site over with confidence.
Website delivery
- Responsive mobile-ready website
- Custom website design
- Content management system (CMS)
- Social media links or integration
- Remaining pages structured from your supplied notes, existing material and practice knowledge
Search and measurement
- Search-friendly page structure and metadata
- Local SEO foundations
- Google Search Console setup
- Bing Webmaster Tools setup
- Sitemap submission and indexing checks
- Google Analytics setup
- Microsoft Clarity setup
- AI search readiness foundations
Training and handover
- 1 hour CMS training
Questions ProVision members often ask.
01How long does it take to design and build my website?
It usually takes around 12 weeks to design and build a new practice website. There are several stages of consultation and approval along the way.
02Do you host my email?
We do not currently host email, as it is a complex and specialised service. We recommend speaking with a local IT provider about Microsoft 365 or Google Workspace.
03Can I host or move my website to another host?
Yes, you can. The server you move to needs to meet our requirements, so it is best to confirm those details with us first.
04What do hosting and domains cost?
We currently offer the first year of web hosting at no cost to new members. Domain name registration is also available if required. After the first year, hosting renews annually and domains renew every 2 years.
Ready to talk about your practice website?
Start with a short ProVision enquiry. We will look at where the practice is now, what the website needs to do and the right next step.