Is your website mobile ready?
Mobile readiness is still worth checking honestly. The specific testing tool referenced here has moved on, but the underlying website lesson has not.
Tools change, the question still matters
The specific mobile-readiness tool this article first pointed to has since changed. The underlying question has not: does your website actually work well for someone browsing on a phone.
A mobile-ready website is not just a smaller version of the desktop site. It needs to load quickly, stay easy to read and keep the path to enquire just as clear on a small screen as a large one.
For a service business, most visitors will see the site on a phone before they ever see it on a desktop. A site that is hard to use on mobile is losing enquiries before the conversation even starts.
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.