What m-commerce means for a small business website
Mobile commerce turns a customer's phone into a way to buy from a business anywhere. The specific payment technology mentioned here has moved on, but the principle still matters.
The technology has moved on, the principle has not
The specific payment gateway technology mentioned in this article has since moved on. The underlying point still applies: customers expect to be able to find, compare and buy from a business using their phone.
Mobile website design, responsive design and mobile-ready websites are now common terms, but m-commerce, short for mobile commerce, describes something more specific: customers buying products or services directly from their phone, wherever they happen to be.
For a small business, that means a mobile website is not just about looking good on a small screen. It needs to make finding, understanding and acting on an offer just as easy from a phone as from a desktop.
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