Is your business mobile ready? A Mornington Peninsula presentation
A mobile-ready website has to work for real customers, not just pass a technical test. This Mornington Peninsula presentation explained responsive design, mobile websites and practical website choices for local businesses.
Designing around how people browse
A mobile-ready website is not just a smaller version of the desktop site. The Mornington Peninsula presentation explained the difference between responsive web design, which adapts one site across screen sizes, and a separate mobile site built away from the main desktop version.
The practical question for local businesses was budget, content and customer behaviour: how people find the site, what they need on a phone and whether the business can keep the site maintained.
Why responsive design changed business websites
By 2013, more visitors were browsing on a phone before they sat down at a desktop. A site that only worked well on a large screen was starting to cost businesses enquiries, simply because visitors gave up before finding what they needed.
Responsive design answered that problem by building one site that adjusts to the screen it is shown on, rather than maintaining two separate versions. That principle is still the standard approach for service business websites today.
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.