Making sense of Google Analytics terminology
Google Analytics has its own language. A periodic table style graphic once helped make sense of it, and the underlying lesson, that the terms are worth learning, still applies.
Making sense of Google Analytics terminology
The interface has changed, the lesson has not
The Google Analytics interface this article originally referenced has since been replaced by a newer version of the platform. The graphic itself is dated, but the underlying point still applies: Analytics has its own terminology, and it is worth learning it.
Diving into Google Analytics for the first time can feel like learning a new language. A periodic table style graphic, mapping out terms like sessions, bounce rate and conversions, was a useful way to make that language less intimidating.
The real value was never the graphic itself. It was the habit of treating analytics terminology as something worth understanding properly, so that website decisions can be based on what visitors are actually doing rather than a guess.
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