Why responsive design matters for Melbourne businesses

As mobile browsing grew, Reach Digital made the case to Melbourne businesses for responsive design: one website that adjusts cleanly to the screen it is shown on, rather than a separate, smaller mobile site to maintain alongside the main one.

The reasoning was straightforward. Customers were increasingly researching products and services from a phone, and a business that only worked well on desktop risked losing them before they ever reached the content that mattered.