Exhibiting at Small Business BIG Marketing Melbourne
Business events are most useful when conversations turn into clearer website and content decisions. Reach Digital used Small Business BIG Marketing in Melbourne to talk with business owners about content marketing and social media strategy.
Talking with business owners on the exhibition floor
Small Business BIG Marketing at the Melbourne Convention Centre brought together business owners, marketers and digital suppliers. For Reach Digital, the value was direct conversation: how small businesses were thinking about website content, social media and online communication.
The event sat inside the wider Victorian small business program, making it a natural fit for practical conversations about websites, content and marketing decisions.
Social media as part of a wider website strategy
Reach Digital used Twitter activity during the event to keep conversations moving between the exhibition floor and online channels. The useful lesson is still current: social media should create a path back to a real conversation, a useful page or a clear next step.
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.