Watching a real visitor use your website
User testing shows where a website loses real visitors. The Peek tool has changed, but the lesson still applies: watching someone use a site reveals problems internal teams often miss.
Watching where visitors get stuck
User testing is useful because it shows the gap between how a business thinks its website works and how a new visitor actually experiences it. Peek by UserTesting offered a short recorded session, but the principle is broader than one tool.
A visitor who has never seen the site before may hesitate over a confusing menu, miss a contact button or leave a page that takes too long to explain the service. That kind of friction is hard to see from inside the business.
What still applies to better websites today
For a service business website, even one short user test can be more useful than another internal discussion about design taste. It shows whether people understand the offer, trust the page and know how to enquire.
The Peek user-testing video
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.