Graham Hill Eyecare.Easier to find.Easier to book.
Graham Hill Eyecare needed a clearer path from local search to appointment. The site was planned around patient trust, service clarity and booking confidence.
Three results that matter.
Measured from the practice's own analytics. We report appointment intent and booking-page demand, not bookings, revenue or conversion claims.
23K
Organic Search sessions
Organic Search became the main traffic source, driving 22,955 sessions since useful tracking began.
1 in 5
sessions started on the booking page
The Book an Appointment page became a major entry point, with 7,873 landing sessions and 17,374 total views.
+23%
higher average daily active users
The latest 12 months averaged 23% more daily active users than the previous 12 months.
A practical, patient-focused site for an established independent optometry practice.
A clearer digital front door for a growing practice.
Before the rebuild, the website wasn't working hard enough. It didn't reflect the quality of care, the strength of the team, or the ease patients needed to take the next step.
We planned a site that puts the right information in the right order, built around how people search, how they decide, and how they book.
Since launch, the site has become a measurable, valuable part of the practice's growth.
What this means for the practice.
Found through search
More people discover the practice through Google exactly when they need eye care.
Stronger appointment intent
The booking pathway is visible, trusted and easy to take as the next step.
Built on trust
Team, service and practice information help patients feel confident before they book.
Smarter decisions
Clear, honest data gives the practice better insight to keep improving over time.
Planning a new website?
Tell Reach Digital what you are working on, what is not working now and what the new website needs to support.