Social media and video marketing workshop with the City of Monash
A clear content plan gives social media and video somewhere useful to go. This City of Monash workshop helped local business owners plan online activity and create simple video for their websites.
What the workshop covered
The City of Monash workshop focused on marketing a business with a limited budget, building a short plan for the year ahead and using a mobile phone to film video that could support a website.
The useful thread was structure: plan the activity, make the content practical and connect it back to the website so it supports real business communication.
Presenters
Mauricio Iraheta from Reach Digital presented alongside Alan Marion of Trainex Systems, bringing together website, social media and small business training experience for local business owners.
What business owners could apply
- Think about marketing as a plan, not a single post or campaign.
- A mobile phone is enough to film video for a website; the planning matters more than the equipment.
- Set a 12-month outline for social media so each post supports the next.
- Use a limited budget as a constraint that forces clarity, not an excuse to skip marketing altogether.
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.