Video resource · 12 November 2019

Why page speed still matters for service business websites

Page speed affects whether a visitor sees the content they came for. This video resource looks at how much page speed really matters, and where the real gains come from.

Video thumbnail discussing how much page speed matters for a website — The page speed video this article is built around.

Page speed is useful, until it becomes the whole goal

Page speed has a real effect on a website. A slow page costs a service business visitors before they even reach the content that would have answered their question.

It also gets complicated quickly. Page speed tools measure dozens of technical factors, and chasing every one of them is rarely worth the time for a small business website with real content, images and forms to support.

A closer look at how page speed affects a real website, and where it gets complex.

Related advice

Why 100% page speed is the wrong target

A closer look at Reach Digital's own page speed results, and why a perfect score is not the same as a better visitor experience.

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