Social media marketing in Melbourne
Social media works best when it sends people back to a clear website. This Melbourne training session connected social media marketing, video and practical online communication for small businesses.
Social media as part of a wider website strategy
Social media marketing works best when it gives people a clear next step. In the City of Monash training session, Reach Digital treated social media and video as part of the wider website journey, not as separate channels to maintain for their own sake.
That approach is still useful for small business websites today: plan the content, publish with purpose, and make sure each activity points back to a page that explains the service clearly.
A participant's account
Connie Occhipinti, Communications Manager at Pinnacle Health Club, recorded a short account of her session experience. The original recording is not included here, but the reference helps preserve the training context without turning this article into a current social media offer.
Connecting social content back to the website
Social posts and videos work best when they lead somewhere useful: a service page, a contact form, or a piece of website content that answers a real question. That connection between social activity and the website is central to practical small business communication.
Planning a clearer website for your service business?
Talk to Reach Digital about what your website needs to do next, for the customers you’re trying to reach now.