Website audits, SEOand performance.
Clearer findings on what is holding the website back, from structure and content to search and speed. Useful when a website needs better structure, stronger content, cleaner technical foundations or a clearer path to enquiry.
Findings that make the next website decision clearer.
Some websites look finished but still make it hard for people to find, understand, compare or enquire. The problem is usually not obvious from the outside.
Reach Digital reviews the structure, content, search visibility and technical foundations of the site to identify what is unclear, underperforming or holding the website back. The goal is not a long report full of noise. It is a practical set of findings that helps the next website decision become clearer.
This can support an existing site, a planned redesign or a migration where old content, rankings and user pathways need to be handled carefully.
What's included.
Website structure review
An assessment of how the site is organised, whether the page map matches what users need and whether the navigation helps or gets in the way.
Content and messaging review
A look at whether the copy clearly explains the offer, builds enough trust and supports the path to enquiry across key pages.
Local SEO review
An assessment of how well the site is positioned for local search, including Google Business Profile signals, location page structure and keyword relevance.
Technical SEO checks
A review of crawlability, indexing, metadata, canonical tags, structured data, internal linking and other technical factors that affect search visibility.
Page speed and performance review
An assessment of Core Web Vitals, load times, image handling, script loading and other performance factors that affect both users and search.
Search visibility review
A look at which pages are indexed, which queries the site appears for and where there are gaps between the offer and what is findable in search.
Redirect and migration planning
If a redesign or migration is planned, existing URLs, rankings and internal link value are mapped so they can be preserved through the change.
Priority recommendations
Findings are ranked by commercial impact, not alphabetically or by technical category, so the next steps are practical and useful rather than overwhelming.
Useful when the website is not doing its job.
The audit is most useful when something is clearly not working but the specific problem is not obvious, or when a rebuild is being planned and a clear brief is needed first.
The website is not generating enough good enquiries
The site has traffic but visitors are not converting. The audit identifies whether the problem is structure, messaging, trust signals or the path to contact.
The structure is confusing or difficult to navigate
Users cannot find what they need or the page map does not reflect the actual services on offer. A structure review helps before any rebuild begins.
Important services or locations are hard to find in search
Key pages are not ranking or the site has no clear local presence for the areas the business actually serves.
A redesign is planned and existing SEO value needs to be protected
URL changes, content restructuring and navigation changes can damage search visibility if they are not planned carefully.
The site is slow, dated or technically messy
Performance problems, broken links, indexing issues or outdated markup are affecting how the site performs for users and search engines alike.
The business needs a clearer plan before rebuilding
An audit gives the website project a practical brief, so the new build solves the right problems rather than repeating the old ones.
How the work is approached.
The process is practical on purpose. It starts with what exists, finds what is holding the site back, ranks the findings by importance and feeds them into a clear plan.
- 01
Review what exists
Look at the current site structure, content, analytics signals where available, search visibility and technical setup.
- 02
Find what is holding it back
Identify the main issues affecting clarity, trust, search performance, page speed or enquiry paths.
- 03
Prioritise the fixes
Separate important changes from noise so the next steps are practical and commercially useful rather than a long list.
- 04
Feed the findings into the website plan
Use the audit to guide structure, content, SEO foundations, redirects, performance work or the scope of a future rebuild.
A clearer brief for the website.
The audit produces a practical set of findings ranked by commercial impact. The next website decision, whether that is a fix, a rebuild or a content update, becomes clearer because the right problems have been identified first.
- Clearer structure
- Better content priorities
- Local SEO direction
- Technical SEO fixes
- Performance improvements
- Redirect planning
- Stronger enquiry paths
- Reduced guesswork
Website audits for Melbourne service businesses.
Many Melbourne service businesses have websites that look reasonable but are structurally unclear, technically messy or poorly positioned in local search. An audit identifies the specific issues so the business can fix the right things, not spend time and money guessing.
View all servicesSearch and structure work to review.
Supporting services.
Ready to find out what is holding the site back?
Tell Reach Digital about the website and what is not working. The audit will identify the specific issues and give the project a clearer brief.